Ads that sell.
We manage Meta Ads and Google Ads for Shopify stores consistently by revenue and margin instead of clicks. Campaign structure, product feed and ads all come from one source.
Where ad budget drains away.
More budget doesn't automatically mean more revenue. The causes are usually where standard reports don't look.
Managing by clicks
Cost per click and reach look good, while contribution margin and the share of new customers fall short. What matters is what's actually left per euro of ad spend.
Unreliable measurement
If the platforms report the wrong conversions, the algorithms optimize in the wrong direction. Without reliable tracking, every optimization is guesswork.
A faulty product feed
Missing attributes, disapprovals and neglected titles cost visibility in Shopping and Performance Max, often unnoticed.
Worn-out creatives
Running the same creatives for weeks drives up costs. Without ongoing tests, there's no fresh supply to keep campaigns going.
How we manage campaigns.
We plan budgets from the margin up. Every campaign has a clear goal, a fixed metric and a rhythm for testing and evaluation.
Margin, not clicks
Budgets follow the contribution margin per product group. We scale what pays off.
One team, one account
Campaigns, feed, ads and tracking work together because one person keeps an eye on everything.
Transparent reporting
You see what happened, why, and what we'll change next. Without jargon.
You're in the right place if …
Your budget is going up, but revenue from ads isn't.
You get reports, but nobody explains what follows from them.
Your product feed in Merchant Center has errors or disapprovals.
Meta and Google report different numbers than your store.
You want to scale without losing sight of your margin.
At bigger agencies, you never get to talk to the person who actually manages your account.
When something else matters more.
Measurement is unclear
As long as tracking and attribution aren't right, we'd be managing budgets on shaky ground. We sort that out first.
Go to TrackingThe store converts poorly
If visitors come but don't buy, more ads rarely help. Then conversion optimization is the earlier lever.
Go to Conversion OptimizationThe budget is very small
With small ad budgets, a lean, cleanly measured setup pays off first. We'll tell you openly if it's too early to start.
What's included.
Meta Ads
Campaign structure, audiences, retargeting and ongoing tests for new and existing customers.
Google Ads
Search, Shopping and Performance Max, tailored to your store and product groups.
Merchant Center & feed
Clean product data with well-kept titles and attributes, so Shopping ads get served.
Ads & creatives
Copy and visuals that fit the channel, audience and offer.
Budget management
Allocation by contribution margin and targets instead of gut feeling.
Reporting
Regular reporting in plain language, with clear next steps.
How we work together.
Account audit
Campaigns, feed and tracking are reviewed. You get an assessment with clear priorities.
Structure
Campaigns are reorganized, goals and targets defined, and measurement secured.
Launch & tests
New campaigns, audiences and ads run against each other, so it's proven what works.
Optimization
We keep adjusting and report monthly.
Three packages, one point of contact.
Already running ads, want to start fresh, or grow long term? That gives you three ways to go.
Account audit
Stores that already run ads and want to know where the potential and the waste are.
- Analysis of campaign structure, feed and tracking
- Assessment of targets, budget allocation and creatives
- Prioritized measures with an estimate of impact
You get an action plan you can implement yourselves or with us.
Campaign setup
Stores that want to rebuild campaigns or start cleanly on Meta and Google for the first time.
- Structure and targets per channel
- Product feed in Merchant Center
- First ads and a test plan
Campaigns run with reliable measurement and a fixed test plan.
Ongoing support
Stores that want to grow long term and are looking for a dedicated contact for their campaigns.
- Ongoing management of Meta Ads and Google Ads
- Tests, creative briefings and budget management
- Monthly report with recommendations
A steady rhythm of evaluation, decision and implementation.
What we work with for you
We work directly in your ad accounts and in Merchant Center. Shopify and GA4 provide the data for management and reporting.
FAQ on performance marketing
Short, honest answers. If your question is missing, ask it in the intro call.
What budget makes it worthwhile?
That depends on margin and average order value. In the intro call we run the numbers with your figures to see whether starting pays off.
What do you need to get started?
Access to ad accounts, Merchant Center, Shopify and GA4, plus your margins per product group.
Do we do Meta and Google at the same time?
The channels do different jobs: Meta creates demand, Google serves it. We look at both together so budgets don't cannibalize each other.
What's the difference between ROAS and contribution margin?
ROAS relates ad spend to revenue without accounting for margin, returns or shipping costs. That's why we also manage by contribution margin, so growth also means profit.
How long until campaigns take effect?
First signals usually appear after a few weeks. Reliable conclusions need several weeks of runtime and enough data. We agree in advance how we'll measure success.
How do you deal with inaccurate tracking?
We first check whether the numbers hold up. If they don't, we fix the tracking before shifting budgets, so optimization isn't based on false signals.
Do you make the creatives too?
Ad copy and visuals from your existing imagery, yes. For new photos or videos, we'll tell you what's needed.
How do you report?
Monthly in plain language: what happened, why, and what we'll change next. In between, you can reach us directly.
Let's talk about your store.
In 30 minutes we clarify your starting point, goal and next steps. Free and without obligation, directly with the person who will work on your project.