Storz & Bickel
From Mapp to Klaviyo in four weeks.
Email marketing moved from Mapp to Klaviyo and Google Ads newly launched – completed in four weeks.
KlaviyoEmail MarketingGoogle AdsPerformance Marketing
Klaviyo flows after the move from Mapp
The starting point.
Situation
Storz & Bickel ran email marketing on Mapp and wanted to add Google Ads as an advertising channel.
Goal
Move email marketing to Klaviyo and launch Google Ads in parallel – both within four weeks.
What Velonify took on.
The numbers.
What changed at Storz & Bickel and what's behind it.
4 weeks
migrated from Mapp to Klaviyo
How it happened
Existing flows and segments were carried over 1:1 from Mapp to Klaviyo.
Google Ads
newly set up and launched
How it happened
Campaigns and tracking were built in parallel with the email migration.
More cases.
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