Turning website visits into fitting appointments.
More fitting appointments from the website and ads, measurable down to each request.
The starting point.
Situation
Pretty Woman Brautmoden relies on in-store fittings. The website showed lots of imagery but brought few plannable appointment requests, and the ad budget ran without clear measurement of results.
Goal
Visits were to turn into appointments, and every request was to be attributable to the channel that brought it.
What Velonify took on.
The numbers.
What changed at Pretty Woman Brautmoden and what's behind it.
A shorter booking path and clearer buttons on collection and product pages, especially on smartphones.
Budget moved to the campaigns that actually bring requests, measured with clean conversion tracking.
Reminder and preparation emails in Klaviyo, triggered by the appointment request.
Every request is recorded with channel and campaign, even when cookies are declined, via Consent Mode.
More cases.
Sound familiar?
Tell us what your store runs on and where it gets stuck. In a free intro call we'll show you what an approach could look like, directly with the person who does the work.