Migration, tracking, campaigns and email for a denim store, run by the same people who moved it.
Blue Fire Co. sells denim through its own online store. The store ran on Magento: every change needed a developer, and marketing was split across several parties.
The store needed a platform the team could run themselves, without losing revenue or visibility in the switch. After that, marketing was to come from a single source.
What changed at Blue Fire Co. and what's behind it.
The new store was built alongside the live one. The test migration and redirect plan were ready before the move, and we only switched over once everything ran cleanly.
Every old URL points to its counterpart via 301; metadata and Search Console were ready on launch day.
Campaigns steered by revenue and margin instead of clicks, based on clean Conversions API data.
Automated flows in Klaviyo, segmented by purchase behavior instead of one newsletter for everyone.
“With Velonify we talk directly to the people who actually run our store – not an account manager who passes things along. Migration, tracking, ads: everything runs from one team, and we see in real time what it delivers.”Berkay Dogan, CEO Blue Fire Co.
Tell us what your store runs on and where it gets stuck. In a free intro call we'll show you what an approach could look like, directly with the person who does the work.
Migration, tracking, campaigns and email for a denim store, run by the same people who moved it.
Blue Fire Co. sells denim through its own online store. The store ran on Magento: every change needed a developer, and marketing was split across several parties.
The store needed a platform the team could run themselves, without losing revenue or visibility in the switch. After that, marketing was to come from a single source.
What changed at Blue Fire Co. and what's behind it.
The new store was built alongside the live one. The test migration and redirect plan were ready before the move, and we only switched over once everything ran cleanly.
Every old URL points to its counterpart via 301; metadata and Search Console were ready on launch day.
Campaigns steered by revenue and margin instead of clicks, based on clean Conversions API data.
Automated flows in Klaviyo, segmented by purchase behavior instead of one newsletter for everyone.
“With Velonify we talk directly to the people who actually run our store – not an account manager who passes things along. Migration, tracking, ads: everything runs from one team, and we see in real time what it delivers.”Berkay Dogan, CEO Blue Fire Co.
Tell us what your store runs on and where it gets stuck. In a free intro call we'll show you what an approach could look like, directly with the person who does the work.