Velonify
Blue Fire Co. – Denim to burn for

First the migration.
Now the complete e-commerce management.

Migration, tracking, campaigns and email for a denim store, run by the same people who moved it.

Shopify MigrationTrackingMeta AdsGoogle AdsKlaviyo
Blue Fire Co. homepage on desktop
Blue Fire Co. homepage on a smartphone

The store today bluefireco.com

The starting point.

Situation

Blue Fire Co. sells denim through its own online store. The store ran on Magento: every change needed a developer, and marketing was split across several parties.

Magento as the store platformMaintenance only through developersMarketing spread across several parties

Goal

The store needed a platform the team could run themselves, without losing revenue or visibility in the switch. After that, marketing was to come from a single source.

What Velonify took on.

Shopify Migration Moved products, customers and orders with a test migration, and redirected every old URL to the new one with a 301. Tracking & Attribution GA4, server-side tracking and the Conversions API, so the store, Meta and Google all see the same orders. Performance Marketing Meta Ads and Google Ads including the product feed in Merchant Center, managed by revenue and margin. Email & Retention Klaviyo flows for welcome, abandoned cart and post-purchase, plus regular campaigns.

The numbers.

What changed at Blue Fire Co. and what's behind it.

6 weeks from kickoff to go-live
How it happened

The new store was built alongside the live one. The test migration and redirect plan were ready before the move, and we only switched over once everything ran cleanly.

98% of organic rankings retained
How it happened

Every old URL points to its counterpart via 301; metadata and Search Console were ready on launch day.

45% Repeat purchase rate, up from 19%
How it happened

Klaviyo flows and clean tracking: new customers get the right messages after their purchase to come back.

+38% Average order value
How it happened

More products per order through bundles and recommendations in the shop, measured on clean order data.

More cases.

Storz & BickelPremium Hardware One Shopify Plus setup for nine markets. View case Pretty Woman BrautmodenBridal Fashion Turning website visits into fitting appointments. View case

Sound familiar?

Tell us what your store runs on and where it gets stuck. In a free intro call we'll show you what an approach could look like, directly with the person who does the work.

Velonify
Blue Fire Co. – Denim to burn for

First the migration.
Now the complete e-commerce management.

Migration, tracking, campaigns and email for a denim store, run by the same people who moved it.

Shopify MigrationTrackingMeta AdsGoogle AdsKlaviyo
Blue Fire Co. homepage on desktop
Blue Fire Co. homepage on a smartphone

The store today bluefireco.com

The starting point.

Situation

Blue Fire Co. sells denim through its own online store. The store ran on Magento: every change needed a developer, and marketing was split across several parties.

Magento as the store platformMaintenance only through developersMarketing spread across several parties

Goal

The store needed a platform the team could run themselves, without losing revenue or visibility in the switch. After that, marketing was to come from a single source.

What Velonify took on.

Shopify Migration Moved products, customers and orders with a test migration, and redirected every old URL to the new one with a 301. Tracking & Attribution GA4, server-side tracking and the Conversions API, so the store, Meta and Google all see the same orders. Performance Marketing Meta Ads and Google Ads including the product feed in Merchant Center, managed by revenue and margin. Email & Retention Klaviyo flows for welcome, abandoned cart and post-purchase, plus regular campaigns.

The numbers.

What changed at Blue Fire Co. and what's behind it.

6 weeks from kickoff to go-live
How it happened

The new store was built alongside the live one. The test migration and redirect plan were ready before the move, and we only switched over once everything ran cleanly.

98% of organic rankings retained
How it happened

Every old URL points to its counterpart via 301; metadata and Search Console were ready on launch day.

45% Repeat purchase rate, up from 19%
How it happened

Klaviyo flows and clean tracking: new customers get the right messages after their purchase to come back.

+38% Average order value
How it happened

More products per order through bundles and recommendations in the shop, measured on clean order data.

More cases.

Storz & BickelPremium Hardware One Shopify Plus setup for nine markets. View case Pretty Woman BrautmodenBridal Fashion Turning website visits into fitting appointments. View case

Sound familiar?

Tell us what your store runs on and where it gets stuck. In a free intro call we'll show you what an approach could look like, directly with the person who does the work.