Migration, tracking, campaigns and email for a denim store, run by the same people who moved it.


The store today bluefireco.com
Blue Fire Co. sells denim through its own online store. The store ran on Magento: every change needed a developer, and marketing was split across several parties.
The store needed a platform the team could run themselves, without losing revenue or visibility in the switch. After that, marketing was to come from a single source.
What changed at Blue Fire Co. and what's behind it.
The new store was built alongside the live one. The test migration and redirect plan were ready before the move, and we only switched over once everything ran cleanly.
Every old URL points to its counterpart via 301; metadata and Search Console were ready on launch day.
Klaviyo flows and clean tracking: new customers get the right messages after their purchase to come back.
More products per order through bundles and recommendations in the shop, measured on clean order data.
Tell us what your store runs on and where it gets stuck. In a free intro call we'll show you what an approach could look like, directly with the person who does the work.
Migration, tracking, campaigns and email for a denim store, run by the same people who moved it.


The store today bluefireco.com
Blue Fire Co. sells denim through its own online store. The store ran on Magento: every change needed a developer, and marketing was split across several parties.
The store needed a platform the team could run themselves, without losing revenue or visibility in the switch. After that, marketing was to come from a single source.
What changed at Blue Fire Co. and what's behind it.
The new store was built alongside the live one. The test migration and redirect plan were ready before the move, and we only switched over once everything ran cleanly.
Every old URL points to its counterpart via 301; metadata and Search Console were ready on launch day.
Klaviyo flows and clean tracking: new customers get the right messages after their purchase to come back.
More products per order through bundles and recommendations in the shop, measured on clean order data.
Tell us what your store runs on and where it gets stuck. In a free intro call we'll show you what an approach could look like, directly with the person who does the work.