More sales from the same traffic.
We show you where visitors drop off in your store and implement the improvements directly in Shopify: product pages, navigation, cart and checkout, based on data rather than gut feeling.
Where conversion gets lost.
When visitors come but don't buy, the cause is rarely in a single place. Usually many small hurdles add up.
Product pages don't convince
Missing information, weak images or unclear variants make visitors hesitate before adding to cart.
The path to the product is too long
Navigation and search decide whether visitors find what they're looking for or give up after a few clicks.
The checkout scares people off
Unexpected shipping costs, too many fields or missing payment methods are common reasons for dropping off just before purchase.
Mobile is treated as an afterthought
Most traffic comes from smartphones. If the store is only shrunk down there instead of designed for it, you're leaving revenue on the table.
How we work.
We work through hypotheses, not matters of taste. Every change has a rationale, a metric and an evaluation.
Analyze first
Data, user behavior and store structure show where visitors drop off.
Sort by impact
Measures are prioritized by effort and expected impact.
Implemented directly
Whoever writes the audit builds the changes in the Shopify theme. No handover losses.
You're in the right place if …
You have lots of traffic but few orders.
Hardly anyone buys on mobile.
You don't know whether the last change to your store helped or hurt.
Your cart abandonment rate is high and you don't know why.
You invest in advertising, but your store doesn't convert the traffic.
Changes to your store are based on gut feeling, not data.
When something else matters more.
The data is unreliable
Without clean measurement, no change can be evaluated. In that case the project starts with tracking.
Go to TrackingTraffic is too low
With very few visitors there isn't enough reliable data for tests. Then reach is the better lever.
Go to Performance MarketingA relaunch is coming anyway
If the store is being rebuilt anyway, the insights are better fed straight into the new concept.
What's included.
CRO audit
Prioritized list with finding, screenshot and a concrete proposal.
Product pages
Images, copy, variants and trust elements that lead to a purchase.
Navigation & search
So visitors quickly find what they're looking for.
Cart & checkout
Fewer hurdles between cart and order.
Mobile
The store built the way it's actually used on a smartphone.
Implementation in the theme
Changes made directly in the Shopify theme, no detours.
How we work together.
Audit
We go through your data and store, and find and document the drop-off points.
Prioritization
All measures are sorted by effort and expected impact.
Implementation
The changes are built in the theme and tested before going live.
Measurement
The metric defined upfront is analyzed and evaluated.
Three packages, one point of contact.
Whether you first need clarity on your levers or want to implement right away: there are three ways to go.
CRO audit
Stores with lots of traffic that want to know exactly where revenue is lost.
- Analysis of data, user behavior and store structure
- Findings with screenshot and concrete proposal
- Prioritization by effort and impact
You get a prioritized list of measures to base your decisions on.
Optimization sprint
Stores that want to see the most important levers implemented quickly.
- Implementation of the prioritized measures in the theme
- Testing before going live
- A defined metric to measure success
The improvements are live and their impact has been evaluated.
Ongoing optimization
Stores that want to use conversion as a lasting growth lever.
- Regular analysis and planning of measures
- Implementation of new ideas in iterations
- Monthly report with recommendations
A steady rhythm that improves your store step by step.
What we work with for you
We analyze in Shopify and GA4 and implement changes directly in the theme. We measure before and after against a metric we define before implementation.
FAQ on conversion optimization
Short, honest answers. If your question is missing, ask it in the intro call.
What's in the audit?
A prioritized list with finding, screenshot and a concrete proposal, sorted by effort and expected impact.
Do you also implement the measures?
Yes, directly in the Shopify theme. Whoever writes the audit also builds the changes.
How do we know if it's working?
Before implementation, we define which metric should move, and we evaluate it afterwards.
What is a good conversion rate?
That depends on industry, price level and traffic source. That's why we compare your store with its own history rather than with generic averages.
Do you need a lot of traffic for tests?
For reliable A/B tests, yes. With less traffic, we rely on analysis and well-founded improvements, and evaluate before and after.
What role does load time play?
A big one. Slow pages increase the bounce rate, especially on smartphones. That's why we check load time as part of the audit.
How quickly will we see results?
Initial improvements often take effect right after implementation. They can be reliably evaluated after a period defined in advance.
What does a CRO project cost?
That depends on the scope. After the audit you know which measures are worth it, and you get a quote with a fixed scope.
Let's talk about your store.
In 30 minutes we clarify your starting point, goal and next steps. Free and without obligation, directly with the person who will work on your project.