The second purchase counts.
We build Klaviyo flows, campaigns and segments that turn first-time buyers into repeat customers. Automated, in your brand's look, and measurable per email.
Where email marketing leaves revenue on the table.
A large share of e-commerce revenue comes from existing customers. Many stores only tap this potential with a single newsletter.
One newsletter for everyone
Without segmentation, a first-time buyer gets the same email as a loyal customer. That lowers opens, clicks and revenue per email.
Automations are missing
Welcome series, abandoned cart and post-purchase ideally run on their own. Without them, you miss out on revenue every day.
Deliverability suffers
Without clean domain authentication and well-kept lists, emails land in spam, and nobody notices.
Success isn't measured
If only open rates are reported, it remains unclear how much revenue an email actually brought in.
How we think about retention.
We plan email along the customer journey: from first contact to the first order to win-back.
Behavior, not blanket sends
Segments based on purchase behavior, products and activity determine who gets which message.
Automated in the background
Flows run continuously and deliver revenue, even when no campaign is planned.
In your brand's look
Templates and copy match your store's look and tone of voice.
You're in the right place if …
Your newsletter goes to everyone, always with the same content.
Your contact list's potential goes unused for lack of a strategy.
You've hit the limits of Shopify Email or Mailchimp.
You don't know how much revenue your emails actually generate.
Key automations like abandoned cart or post-purchase are missing.
Your open rates are dropping and you don't know why.
When something else matters more.
The list is very small
With few contacts, growing the list brings more than sophisticated segments. In that case we start with signup forms.
The store isn't selling well
If your store converts too little of its existing traffic, we start with conversion first.
Go to Conversion OptimizationConsent is unclear
We only migrate existing contacts with a clean consent status. If it's unclear, we sort that out before the move.
What's included.
Flows
Welcome, abandoned cart, post-purchase, win-back and more journeys along the customer lifecycle.
Campaigns
Planning, copy and design for your regular sends.
Segments
Split by purchase behavior, products and activity instead of blanket sends.
Signup forms
Pop-ups and embedded forms that bring in new contacts.
Deliverability
Domain authentication and list hygiene for emails that arrive.
Migration to Klaviyo
Contacts moved over cleanly, including consent status.
How we work together.
Account audit
Existing flows, lists and metrics are reviewed. You see where revenue is being left on the table.
Flow concept
We define which journeys are missing, what triggers them and which metric they're accountable for.
Build & design
Flows and templates are created in your brand's look and tested before going live.
Campaigns & reporting
Send, measure and improve regularly, with a clear report.
Three packages, one point of contact.
Whether you first want to know what's in your account or want to rebuild right away: there are three ways to go.
Email audit
Stores that already send emails and want to know how much potential goes unused.
- Analysis of flows, lists and metrics
- Review of deliverability and consent
- Prioritized measures with an estimate of impact
You get a plan that shows what should be built first.
Flow setup
Stores that want to build their automations cleanly and completely.
- Welcome, abandoned cart, post-purchase and win-back
- Templates in your brand's look
- Segments and signup forms
The flows run tested and measurable in the background.
Ongoing support
Stores that send regularly and want to get more out of their contacts long term.
- Planning, copy and design of campaigns
- Ongoing optimization of flows and segments
- Monthly report with recommendations
A steady rhythm that reliably leads existing customers to their next purchase.
What we work with for you
Klaviyo is our tool for email and retention because it uses order and product data from Shopify directly. That's how segments and flows come together without detours.
FAQ on email marketing
Short, honest answers. If your question is missing, ask it in the intro call.
Why Klaviyo?
Because it uses order and product data from Shopify directly. Segments like “bought twice, but not in the last 90 days” work without detours.
How many emails are too many?
Your unsubscribe and spam rates will tell you. Frequency depends on the segment, not on blanket rules.
Can we bring our existing contacts?
Yes, including consent status. We check it before the import.
Which flows matter most?
Usually welcome, abandoned cart, post-purchase and win-back. With comparatively little effort, they bring in most of the automated revenue.
How do we measure success?
By revenue per recipient and share of total revenue, not just by open rates. Since Apple's Mail Privacy Protection, opens are of limited value anyway.
How do you ensure deliverability?
With a correctly set up sending domain (SPF, DKIM, DMARC), well-kept lists and content that recipients don't mark as spam.
Do you design the templates too?
Yes. Templates and flows are created in your brand's look, so you can keep using them yourselves later.
What's the difference between flows and campaigns?
Flows start automatically based on behavior, such as an abandoned cart. Campaigns are one-off sends, such as for a promotion. The two complement each other.
Let's talk about your store.
In 30 minutes we clarify your starting point, goal and next steps. Free and without obligation, directly with the person who will work on your project.